3/28/2014 9:28 A.M. ET
Pirates announce new partnership with Coca-Cola
New multi-year deal makes Coca-Cola the official sparkling beverage of PNC Park
By / MLB.com
The Pittsburgh Pirates today announced a new multi-year partnership with The Coca-Cola Company to make Coca-Cola the official sparkling beverage of the Pirates and PNC Park. This marks a renewed relationship between the Pirates and the beverage company, as their history dates back to Three Rivers Stadium.
This season will mark the first time Coca-Cola beverages will be served at PNC Park, as Coca-Cola's sparkling beverages, DASANI bottled water, FUZE Iced Tea and more will be offered.Coca-Cola also will receive full logo and marketing rights and the company will have extensive signage throughout PNC Park.
"This agreement allows us to align our brand with the most popular soft drink brand in the world," said Pirates President Frank Coonelly. "Like the Pirates, Coca-Cola has a very loyal fan base. We are proud to partner with top of the industry brands like Coca-Cola and look forward to serving their outstanding products to our fans for years to come."
Coca-Cola has installed new old-style ceramic beverage dispensers throughout the ballpark to enhance the fan experience, and will also offer souvenir Pirates cups during the 2014 season.
"We are very excited to be a part of the Pirates organization," said Jim Dinderman, Vice President of Sales for the Pittsburgh Market Unit. "Coca-Cola has been sharing happiness for 127 years. Our rich history, combined with the heritage of the Pirates, will allow fans and families alike to enjoy America's pastime here in Pittsburgh. Through this partnership, we will inspire happiness and provide refreshment to those at PNC Park for years to come."
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, the Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia and Del Valle.
With an enduring commitment to building sustainable communities, the Company is focused on initiatives that reduce their environmental footprint, support active, healthy living, create a safe, inclusive work environment for associates and enhance the economic development of the communities where Coca-Cola operates.
This story was not subject to the approval of Major League Baseball or its clubs.