Dear Pirates Season Ticket Holder,
As we move forward into the 2010 offseason, I want to let you know how much we truly appreciate the support that you have given the Club in 2009 after making some very difficult decisions to accelerate the overhaul of the organization. Like you, we are extremely disappointed with the performance of our Major League Club this season. But, for the reasons set out here and illustrated in the attached package, we are just as encouraged about the direction of the organization and its future.
While the post-August timeframe receives the most attention from the media, our performance all season was unacceptable. As a result, we needed to take further bold steps to turn the organization around as quickly as possible. While the trades executed as we approached the trade deadline left the Major League Club shorthanded in some areas, these trades make us a much stronger organization for many years to come. As difficult as it has been to go through these growing pains this season, doing nothing to reverse the cycle of losing was simply not an acceptable option.
As we have said from the beginning, we are not interested in being just an average Major League Club. Our unwillingness to accept mediocrity has caused you additional aggravation over the short term. We regret that this was necessary but you deserve much more than a mediocre team. In the fine tradition of this city, you deserve a team that competes for championships. The bold steps taken this year, I hope, have demonstrated that our only interest is in giving you that type of team again. After supporting this great franchise through far too many lean years, you deserve nothing less.
The blueprint for our return to winning baseball was drafted two years ago. The attached "drawings" summarize some of the significant progress that has been made in building that winning organization. We all knew that it would not be easy to completely overhaul our system, but the necessary groundwork has now been laid. We have worked very hard over the last two years to rebuild this proud franchise by focusing our energy and resources on the following core priorities:
The investment of money, time and energy in these priority areas over the past two seasons has made us a much stronger organization. The talent we now have throughout the entire system means that exciting players will arrive in Pittsburgh beginning in 2010 to join the group of young, talented players that includes Andrew McCutchen, Garrett Jones, Ross Ohlendorf, Zach Duke, Paul Maholm, Lastings Milledge, Ryan Doumit and others.
I cannot emphasize enough the appreciation we have for your continued support of the Pittsburgh Pirates. We understand that we have tested your patience but hope you understand that we have done so in order to make the blueprint for success in Pittsburgh a reality and to do so as quickly as possible. I also hope that, after reviewing the attached progress report, you will share our confidence that your patience will soon be rewarded. If you have any questions regarding the progress report or the direction of the club, please feel free to call me at (412) 325-4701 or email me at firstname.lastname@example.org.
President, Pittsburgh Pirates